Marketing For Tourism Industry
Course Code : 02077
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| The objective is to train the students to know the important of tourism marketing. In additional to the theories, the application is also included.
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What is Marketing
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Market Analysis
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SWOT Analysis
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Segmentation
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Targeting & Marketing Strategy
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Marketing Mix: 8P
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Manage & Control
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Medium
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¡@The course is conducted in Cantonese supplemented by English.
¡@Notes are supplied in English.
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Admission Requirements
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¡@1.¡@Form 5 standard
¡@2.¡@Acceptance is subject to the discretion of HKTT
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Duration
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¡@10 lessons (Total 30 hours)
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Course Fee
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¡@HK$2,180
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Award of Certificate
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¡@In order to complete the course and receive certification, students must
¡@attend at least 80% of the course and pass the assessments.
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